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Intelligent DOOH media
Use real-time audience data to optimize digital billboard content
Increase the affinity and efficiency of your outdoor advertising by up to 30% using Synaps Labs programmatic platform for DOOH ads buying
Accurately measure and improve the reach and frequency of your digital outdoor campaign by utilizing real-time license plate traffic data
Make x2 the revenue from billboards by selling targeted impressions instead of airtime
Unlock a multitude of creative new ways to engage your audience through digital outdoor advertising
Smart Parking
Turn car parking into a data hub
Streamline marketing and advertising strategies using audience geo heatmaps
Enhance profitability and draw new interest from media agencies and brands to digital out-of-home by installing Synaps Labs' AI-enabled license plate recognition cameras in front of your digital billboards
Assess the impact of marketing campaigns on visitor turnover and customer loyalty
Increase the frequency and duration of customer visits through insights gained from data covering 99% of all traffic
Upgrade surveillance measures to ensure a safer shopping environment
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Our Plug and Play Synaps Labs parking solution can deliver in-depth customer data by tracking vehicle entries and exits and expanding marketing capabilities.
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Phygital Store
Boost store performance using real-time anonymous CCTV data
Improve the store layout by analyzing customer behavior through data-driven A/B testing
Increase personnel efficiency through monitoring and performance tracking
Empower management with insights into engagement, dwell times, and conversion data
Improve in-store marketing and merchandising by integrating data-driven feedback on customer conversion, as well as receiving real-time alerts about critical situations
We upgrade clients’ in-store CCTV by connecting cameras to the Synaps Labs analytics module. The platform provides instantaneous store-wide communication and facilitates data-driven management decisions.
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Digital Mall
Transform traditional malls into digital spaces
Segment shoppers by demographic, purchase activity, behavior and more
Understand your customers’ interests and how they move through the premises
Boost tenant sales and foot traffic by improving mall layout using heatmaps
Measure and increase the effectiveness of indoor advertising and communication
We enhance existing CCTV cameras with easy-to-install computer vision and AI components to help our clients make better leasing and marketing decisions.
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Safeguard your business by detecting and mitigating potentially dangerous situations
Featured cases
4
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Arkhangelskoye Outlet / Jan’22
Digital Mall
Attracting New Customers to the Premium Outlet
Intelligent DOOH advertising
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Infinity / July’19
Adapting DOOH Ads for Diverse Audiences
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Toyota / Mar’20
Intelligent DOOH advertising
Boosting Dealer Visits with Smart Outdoor Ads
Smart Parking
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Vnukovo Outlet Village / July’18
Measuring Outdoor Ads’ Impact on Outlet Traffic