Powerful, self-service analytics platform to help outlets convert, engage, and retain more visitors

Boost Outlet marketing
effectiveness with car park license plate recognition

By clicking the Submit button, you agree to our Data Use Policy
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backed by
Featured cases
/1/Date of opening 2020
Arkhangelskoe Outlet
Actualize and attract the actual target audience of the newly opened Outlet
/2/Date of opening 2018
Brand’s Stories Outlet
Measure the dynamics and efficiency of new customers attraction, including neighboring regions
/1/Date of opening 2019
Novaya Riga Outlet Village
Monitor the growth and structure of the customer base and increase the efficiency of attracting new customers
/2/Date of opening 2013
Monitor and increase customer loyalty and improve the effectiveness of marketing activities
Vnukovo Outlet Village
Self-serve marketing analytics portal to answer your questions
Understand Outlet target audience and its behavior better
Measure the impact of promo on the new customers, loyal ones and traffic structure
Find and track trends of loyalty, frequency, traffic structure, churn, duration and more
Enhance Outlet footfall
and sales data with license plate insights
Potential Synaps camera installation point at Designer Outlet Warszawa
Traffic uniqueness with 100% coverage and accuracy
Repeat visitor and loyalty analysis
New customers and churn analysis
Traffic segmentation by country, region, frequency, car model, price and more
Stay duration by car price, day of week, frequency
Car park occupancy heatmap
Weekly & monthly volume and structure variance
Our insights
Find out what campaigns and events generate more new and loyal customers
Cohort analysis of new customers attracted during the promotion period
Loyalty and frequency analysis of new customers
Campaigns comparison and analysis of marketing best practices
Find Outlet target audience, and track them coming back
Visit frequency analysis
Learn your target audience
Segment your visitors by country, loyalty, car price, duration, social demographics
Analyze the profile of Outlet loyal core, new visitors, churn and of those who move from new to loyal
Track visitors' engagement and find more like them
What defines new customers and what makes them loyal?
What a loyal customer profile looks like?
What is the profile of clients living nearby?
Prove and improve
Outlet marketing impact & ROI
Volume of new customers in traffic
Share of new customers in traffic
Marketing self-measurement
Use license plates to track а share of new customers in total traffic campaign uplift
Monitor the loyalty of new customers acquired though different campaigns
Test and learn the impact of various marketing activities mechanic, duration, timing on new clients' acquisition
Metrics are trending,
now find out why
Share of new customers in traffic
Identify trends
Anticipate a drop in traffic by registering reduce in loyalty and new customers
Justify additional marketing budget based on the analysis of changes in audience structure
Monitor visit duration and frequencies by segment to measure tenet mix quality
We take customer privacy seriously and have developed our solution with GDPR in mind
Data protection
Informing customers on CCTV analytics
The use of ANPR cameras requires notifying all drivers that the cameras are present, state their purpose and provide details for follow-up if desired
Synaps on-premise solution
Vehicle license plate data is processed on camera, so there is no need to send vehicle images over the Internet. Depersonalized data is transferred via secured channels using LTE/3G network
Depersonalization of collected data
Vehicle license plate data is processed on camera and hashed one- way, windshield is automatically blurred to prevent any sensitive data collection
Export of user data
We permit individuals with sufficient identification of vehicle ownership to request an export of their personal data
See how we can help make your Outlet marketing even more effective
Have questions about pricing, technical requirements, or potential data insights? Fill out the form and our expert will be in touch shortly
We help outlet marketers learn from their data
Founded 2016 in Boston with support from MIT Sandbox Innovation
In 2017 the world's first case of targeted outdoor advertising
In 2018 the world's first case of measuring the impact of outdoor advertising on Outlet
In 2018 included in the list of 100 disruptive startups in the world according to Disrupt 100
2016-2021 © Synaps Labs
Boston, USA
MIT coworking space
Muckley Bldg, 1 Amherst St, Cambridge, MA 02142
Personal data processing policy
1. General provisions
Current personal data processing policy is compiled in accordance with the requirements of the Federal Law of 27.07.2006. №152-FL "On personal data" and defines the procedure for processing personal data and measures to ensure the security of personal data taken by SYNAPSLABS (hereinafter referred to as the Operator).
1.1. The Operator sets the observance of human and civil rights and freedoms when processing their personal data, including the protection of the rights to privacy, personal and family secrets as its most important goal and condition for carrying out its activities.
1.2. Current policy of the Operator regarding the processing of personal data (hereinafter referred to as the Policy) applies to all information that the Operator can receive about http://synapslabs.com/ website visitors.
2. Basic concepts used in the Policy
2.1. Automated processing of personal data – processing of personal data using computer technology;
2.2. Blocking of personal data – temporary cessation of the personal data processing (except in cases where the processing is necessary to clarify personal data);
2.3. Website is a set of graphic and informational materials, as well as computer programs and databases that ensure their availability on the Internet at the http://synapslabs.com/ network address;
2.4. Personal data information system — a set of personal data contained in databases and information technologies and technical means that ensure their processing;
2.5. Depersonalization of personal data — actions that make it impossible to determine whether personal data belongs to a specific User or other personal data subject without using additional information;
2.6. Processing of personal data – any action (operation) or a set of actions (operations) performed with or without the use of automation tools with personal data, including the collection, recording, systematization, accumulation, storage, clarification (updating, modification), extraction, use, transfer (distribution, provision, access), depersonalization, blocking, deletion, destruction of personal data;

2.7. Operator – a state body, municipal body, legal entity or individual that independently or jointly with other persons organizes and / or performs the processing of personal data, as well as determines the purposes of processing personal data, the composition of personal data to be processed, actions (operations) performed with personal data;
2.8. Personal data – any information related directly or indirectly to a specific or identifiable User of the http://synapslabs.com/ website;
2.9. User – any user of the http://synapslabs.com/ website;
2.10. Provision of personal data – actions aimed at disclosing personal data to a certain person or a certain group of persons;
2.11. Dissemination of personal data – any actions aimed at disclosing personal data to an indefinite group of persons (transfer of personal data) or at making personal data available to an unlimited number of persons, including publishing personal data in the mass media, posting it in information and telecommunications networks, or providing access to personal data in any other way;
2.12. Cross-border transfer of personal data – transfer of personal data on the territory of a foreign state to an authority of a foreign state, a foreign individual or a foreign legal entity;
2.13. Destruction of personal data – any actions that result in the permanent destruction of personal data with the impossibility of further restoration of the content of personal data in the personal data information system and / or the destruction of material carriers of personal data.
3. The Operator can process the following personal data of the User:
3.1. Last name, first name, patronymic name;
3.2. Email address;
3.3. Phone numbers;
3.4. On website there is also the collection and processing of anonymous data about visitors (including cookie files) using Internet statistics (Yandex Metric, Google Analytics and others). 
3.5. The above-mentioned data is referred to in the General concept of Personal data throughout the Policy.
4. Purposes of personal data processing
4.1. The purpose of processing the User's personal data is to inform the User by sending emails.
4.2. The Operator also has the right to send notifications to the User about new products and services, special offers and various events. The User can refuse to receive informational messages at any time by sending a message to the Operator's email address info@synapslabs.com marked as "Unsubscribe from notifications about new products, services and special offers".
4.3. Depersonalized User data collected using Internet statistics services is used to collect information about User actions on the website, to improve the quality of this website and its content.
5. Legal basis for processing personal data
5.1. The Operator processes the User's personal data only if they are filled in and / or sent by the User independently through special forms located on the http://synapslabs.com/ website. The User agrees to this Policy by filling out the relevant forms and / or sending their personal data to the Operator.
5.2. The Operator processes depersonalized data about the User if this is allowed in the User's browser settings (storing cookie files and using JavaScript technology is enabled).
6. The Procedure for collecting, storing, transmitting and other types of personal data processing
The security of personal data processed by the Operator is ensured through the implementation of legal, organizational and technical measures necessary to fully comply with the requirements of the current legislation in the field of personal data protection.
6.1. The Operator ensures the security of personal data and takes all possible measures that exclude access to personal data of unauthorized persons.
6.2. The User's personal data will never, under any circumstances, be transferred to third parties, except in cases related to the implementation of current legislation.
6.3. If inaccuracies in personal data are identified, the User can independently update them by sending a notification to the Operator's email address info@synapslabs.com marked as "Updating personal data".
6.4. The period of personal data processing is unlimited. The User can withdraw consent to the processing of personal data at any time by sending a notification to the Operator via info@synapslabs.com email address marked as "Revocation of consent to the personal data processing".
7. Cross-border transfer of personal data
7.1. The Operator must ensure that the rights of personal data subjects are reliably protected by the foreign State to whose territory it is intended to transfer personal data prior to the start of cross-border transfer of personal data.
7.2. Cross-border transfer of personal data on the territory of foreign States which do not meet the above requirements can only be carried out if the personal data subject has written consent to the cross-border transfer of his personal data and/or the execution of a contract to which the personal data subject is a party.
8. Final provisions
8.1. The User can get any clarifications on the issues of interest related to the processing of their personal data by contacting the Operator via info@synapslabs.com e-mail address.
8.2. This document will reflect any changes to the Operator's personal data processing policy. The policy is valid indefinitely until it is replaced with a new version.
8.3. The current version of the Policy is freely available on the Internet at http://synapslabs.com/.