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Effective out-of-home
advertising starts
here

We evaluate the effectiveness of out-of-home advertising and help reach your target audience more effectively by providing real-time management of billboards powered by video analytics

Why Choose Synaps

Accuracy of audience measurement

Measurement and precise estimate of potential ad coverage and frequency of exposure

Evaluation of DOOH advertising effectiveness

Identifying the effect of the campaign on consumer behavior - assessment of the effect of the campaign on consumer behavior

Real-time optimization

Management of billboard content based on the actual audience reduces the target cost-per-thousand

Transparency of the process and results

Real-time automated visual monitoring of all placement parameters and advertising campaign management

Geography
Moscow 2020
Moscow 2021
Coverage
60%
/ month
vehicles are contacted with ads 1 or more times
Unique audience (in cars):
4,5
passes 25 digital structures equipped with Synaps cameras
Mir Ave., X with Ostankin driveway (DS), (All-Russian Exhibition Center, ‘Kosmos’ cinema)

GRP: 1.58 OTS: 162.9 MSSS00117Б1
million vehicles / month
Third Ring Road, north outside, 750 meters to road to Mir Ave. (DS) (‘Lexus’, ‘Toyota’ dealerships)

GRP: 1.11 OTS: 114.21MSSS00137Б1
Third Ring Road, north-west inner side, 3 Maslovka N. St., road to Butirskaya St.
GRP: 1.88 OTS: 194.26MSSS00156Б1
76 Jukov-Marshal Ave., Zhivopisny Bridge
GRP: 1.06 OTS: 109.02 MSSS00387Б1
Leningradskoe highway 23D, 400 meters to Novopetrovsky driveway. (Digital Synaps), (‘Metropolis’ Mall)

GRP: 1.45 OTS: 148.58 MSSS10380А1
Third Ring Road, south-east inner side, 440 meters after X with Nijnegorodskaya St.
GRP: 1.2 OTS: 122.78 MSSS00718Б1
Andropova Ave., poster, 110 meters to crossroad with Trofimova St.
GRP: 0.89 OTS:91.63MSSS00385А1
14 Kashirskoe highway, X with Kolomensky driveway (DS), (‘Goodzone’ and ‘Kashirsky yard’ malls, nv?)

GRP: 0.89 OTS:91.63MSSS00385А1
Third Ring Road, south outside, Avtozavodskaya St. (DS), (‘Riverra’ mall, ‘Park of Legends’ Sports and Entertainment District)
GRP: 0.89 OTS:91.63MSSS00385А1
Third Ring Road, south inner side, after X with Tulskaya B. St. (DS), (‘Erevan Plaza’ mall)

GRP: 0.89 OTS:91.63MSSS00385А1
Third Ring Road, south-west outside, Leninsky Ave. to Varshavskoe highway
)GRP: 0.89 OTS:91.63MSSS00385А1
Rublevskoe highway, X with Moscow Ring Road

GRP: 1.39 OTS: 144.03 MSSS00200А1
Third Ring Road, south-west outside, X with Komsomolsky Ave. (DS), (‘Lujniki’ sport facility)
GRP: 0.89 OTS:91.63MSSS00385А1
Third Ring Road, west inner side, X with Zvenigorodskoe highway

0.89 OTS:91.63MSSS00385А1
112.06, Third Ring Road, west inner side, X with Zvenigorodskoe highway
GRP: 0.89 OTS:91.63 MSSS00385А1
Zvenigorodskoe highway, even side, 380 meters after crossroad with Third Ring Road (DS), ("Major Exprert" Toyota/Lexus dealership)
GRP: 0.89 OTS: 91.63MSSS00385А1
Third Ring Road west outside, 250 meters after road from Kutuzovskogo Ave.
GRP: 0.89 OTS:91.63MSSS00385А1
Third Ring Road, south-west outside, X with Lujnetskaya emb. (DS), (State Central Concert Hall "Russia", ‘Lujniki’ sport facility)
GRP: 0.89 OTS:91.63MSSS00385А1
Third Ring Road, south-west outside, X with Lujnetskaya emb. (DS), (State Central Concert Hall "Russia", ‘Lujniki’ sport facility)
GRP: 0.89 OTS:91.63MSSS00385А1
Moscow Ring Road, inner side, 42,5 miles, X with Mayakinsky driveway, road to Strogino (DS), (‘Ashan’, ‘Leura Merlen’, ‘Tvoy Dom’, ‘Vegas’ mall)


GRP: 1.48 OTS: 153.03 MSSS00144А1
Third Ring Road, west inner side, 300 meters after X with Shmitovsky driveway (Digital Synaps), (‘Moscow City’, ‘BMW motorhome’ dealership) GRP: 1.4 OTS: 144.54
MSSS00228А1
45 miles to X with Svoboda St., Moscow Ring Road,
GRP: 1.3 OTS: 133.97 MSSS00427А1
112 Volokolamskoe highway
GRP: 0.63 OTS: 65.26
MSSS00387А2
66 Dmitrovskoe highway, 50 meters after road from Beskudnikovsky boulevard (D), (traffic light)
GRP: 0.57 OTS: 58.83
MSBB04896А2
34k1 Rublevskoe highway, n-v?, poster
GRP: 0.58 OTS: 59.45
MSBB13847А51
32k1 Tcherkizovskaya B. St., 200 m. to X with Northeast Expressway (‘Novotcherkizovsky’ mall)
GRP: 0.95 OTS: 98.27
MSSS00894А1
65G Dmitrovskoe highway, 350 meters to X with 3rd Niznelikhoborsky driveway
GRP: 1.21 OTS: 124.20
MSSS00819Б5
2k1 Yaroslavskoe highway
GRP: 0.69 OTS: 70.31
MSBB15799А2
Mir Ave., X with Babushkin Pilot St. (D), (‘EUROPOLIS’ mall)
GRP: 0.63 OTS: 65.02
MSBB19721А1
220A Mir Ave., 500 m. to Severyaninsky Bridge
GRP: 0.71 OTS: 73.41
MSBB18147А1
Third Ring Road, west inner side, 300 meters after X with. Shmitovsky driveway (Digital Synaps), (‘Moscow City’, ‘BMW motorhome’ dealership)
GRP: 1.4 OTS: 144.54
MSSS00228А1
61 Kashirskoe highway, X with Orehov boulevard (Digital), (traffic light, ‘Domodedovsky’ mall, ‘Vodoley Gallery’ mall)
GRP: 0.81 OTS: 82.42
MSBB15839А1
127 Varshavskoe highway, poster, 50 meters to X with Sumskaya St. (Digital), (traffic light, ‘Avtomir’ dealership)
GRP: 0.78 OTS: 80.78
MSBB09342А1
49-51 n-v? Kashirskoe highway, 50 meters after X with Kaspiyskaya Sr. GRP: 1.14 OTS: 117.39
MSSS00888А1
Varshavskoe highway, poster, X with Chongarsky boulevard (Digital), (traffic light, Varshavskaya metro station, ‘Varshavsky’ mall)
GRP: 0.90 OTS: 93.20
MSBB18736А2
46A Varshavskoe highway, 600 meters to X with Nachimovsky Ave.
GRP: 0.9 OTS: 93.2
MSSS00809А1
28 Andropova Ave., digital billboard? from the center
GRP: 0.80 OTS: 82.47
MSBB15852А3
50 Kutuzov Ave., n-v? (Digital), (‘Vremena Goda’ mall)
GRP: 0.74 OTS: 76.69
MSBB01079А1
50 Kutuzov Ave., n-v? (Digital), (‘Vremena Goda’ mall)
GRP: 0.74 OTS: 76.69
MSBB01079А1
76k1 Volgogradsky Ave., 180 meters to X with Marshall Chuykov St
GRP: 0.92OTS: 94.73
MSBB18087А1
49 Volgogradsky Ave., road from Lubinskaya St.
GRP: 2.29 OTS: 235.55
MSSS00814Б1
9-18k1 Profsoyuznaya St., digital billboard?
GRP: 0.62 OTS: 63.92
MSBB00313А51
3 Profsoyuznaya St., 150 meters to X with Dmitry Ulyanov St.
GRP: 0.69 OTS: 71.81
MSBB00772А1
57 Ryazansky Ave., X with Lukhovitskaya St. (Digital), (traffic light)
GRP: 0.69 OTS: 71.16
MSBB18795А8
4A Ryazansky Ave.
GRP: 1.05 OTS: 107.68
MSSS00896А1
Third Ring Road, southwest outside, X with Komsomolsky Ave. (DS), (‘Luzniki’ sport facility)
GRP: 1.30 OTS: 134.17
MSSS00146А4
Third Ring Road, east outside, 3A road on V. Krasnoselsky St. (D), (‘Troyka’ mall, Ashan, Leura Marlen)
GRP: 0,80 OTS: 81,95
MSBB08738А1
Third Ring Road, west outside, 200 m. after X with 1st Krasnogvardeysky driveway
GRP: 0.87 OTS: 89.52
MSBB19691А2
34 Entusiastov highway
GRP: 1.14 OTS: 117,26
MSBB19384А1
36-28 Entusiastov highway, 180 meters after X with Aviamotornaya St.
GRP: 2,11 OTS: 217,16
MSSS00886А2
5A Leningradskoe highway, road from the bridge across Rizskaya railway GRP: 0.78 OTS: 80.41
MSBB18143А1
29k2 Leningradsky Ave., X with 1st Botkin driveway (D), (traffic light)
GRP: 0.81 OTS: 83.87
MSBB18766А1
Third Ring Road southeast inner side, 440 m. after X with Niznegorodskaya St.
GRP: 1.20 OTS: 122.78
MSSS00718Б1
3 Mojayskoe highway
GRP: 0.73 OTS: 75.90
MSBB19686А3
Rublevskoe highway, odd side, 150 meters after road from Moldavskaya St. (Digital), (‘Kuntsevskaya’ metro station)
GRP: 0.73 OTS: 74.59
MSBB01607А1
Third Ring Road, west inner side, 300 meters after X with. Shmitovsky driveway (Digital Synaps), (‘Moscow City’, ‘BMW motorhome’ dealership)
GRP: 1.4 OTS: 144.54
MSSS00228А1
23D Leningradskoe highway, 400 meters to road to Novopetrof driveaway (DS), (‘Metropolis’ mall)
 GRP: 1.45 OTS: 148.58
MSSS10380А1
6 Leningradskoe highway
GRP: 0.69 OTS: 70.87
MSBB13808А1
130B Varshavskoe highway, poster, X with Sumskaya St. (Digital), (traffic light, ‘Yujny’ mall, "Mercedes-Benz" dealership)
GRP: 0.8OTS: 82.33
MSBB12849А3
Third Ring Road, southeast outside, from Ostapovsky road to Niznegorodskaya St.
GRP: 0.62 OTS: 69.92
MSSS00228А1
Third Ring Road, southeast outside, 300 m. to road from Volgogradsky Ave.
GRP: 0.68 OTS: 69.92
MSBB04636А1
70 Leninsky Ave., X with Lomonosov Ave. (Digital), (traffic light)

GRP: 1 OTS: 103.85
MSBB18177А1
28 Andropova Ave., digital billboard? from the center
GRP: 0.8 OTS: 82.47
MSBB15852А3
4-8 Kutuzovsky Ave.. 100 m. after X with Ukrainsky boulevard
GRP: 0.68 OTS: 69.27
MSBB01537А1
Third Ring Road, south outside, 50 m. after road to Zagorodnoe highway GRP: 0.70 OTS: 72.33
MSBB18960А1
Third Ring Road, south, 16 Avtozavodskaya St.
GRP: 0.74 OTS: 76.67
MSBB01466А3
Third Ring Road, south, 21 Avtozavodskaya n-v?, digital billboard, Avtozavodskaya St. – Andropova Ave.

GRP: 0.87 OTS: 89.50
MSSS00884А51
39s14, Leningrad Ave., "Mercedes-Benz", "AutoCity Center" dealerships
GRP: 1.11 OTS: 115.16
MSBB09903А1
35 n-v Leningradsky Ave., X with Teatralnaya alley (D), (‘Dinamo’ metro station, ‘Arena Plaza’ mall)
GRP: 1.25 OTS: 128.79
MSBB19639А5
65 Leningrad Ave., X with Chapaev crossroad (D), (traffic lght)
GRP: 1.10 OTS: 113.50
MSBB18973А1
Leningrad Ave. (D), (‘Aeroport’ metro station, ‘Aeroport Gallery’ mall)
GRP: 1.20 OTS: 123.47
MSBB19640А1
26 Volokolamskoe highway, 50 meters after X with 4th Krasgorsky driveway GRP: 0.60 OTS: 62.22
MSBB09346А1
34 Volokolamskoe highway, 100 meters to road to Ivankovskoe highway
GRP: 1.08 OTS: 111.66
MSSS00815Б1
9 corp 1 Kutuzovsky Ave.
GRP: 0.66 OTS: 67.32
MSBB00549А1
Kutuzovsky Ave., 1kA Victory Square GRP: 0.76 OTS: 78.40
MSBB18068А1
Third Ring Road, southwest inner side, Varshavskoe highway – Vavilov St. (D), (‘Gagarinsky’ mall, ‘Volkswagen’ dealership)
GRP: 2,84OTS: 292,37
MSSS00180А1
Mir Ave., X with to Ostankin driveway (DS), (All-Russian Exhibition Center, ‘Kosmos’ cinema)
GRP: 1.88 OTS: 193.38
MSSS00117А1
Third Ring Road, east, Lefortovskaya emb., n-v? 23/9 road on Radio St. GRP: 0.67 OTS: 68.49
MSBB13398А3
2 Sergius Radonezsky St., X with Kostamarovsky alley (D), (traffic light) GRP: 1.07 OTS: 110.87
MSBB19646А5
74k1 Leningrad Ave.
GRP: 7.8OTS: 79.66
MSBB00650А1
103 Mir Ave., X with Olminsky driveway
GRP: 0.7 OTS: 72.43
MSBB04683А
32 Niznegorodskaya St. (D), (traffic light)
GRP: 0.82 OTS: 83.96
MSBB18113А1
132,64 – 20 Entusiastov highway, 150 meters to X with Aviamotornaya St. (D), (traffic light, Aviamotornaya metro station)
GRP: 1,29 OTS: 132,64
Third Ring Road, northeast outside, road to Rusakovskaya St.
GRP: 1,31 OTS: 134,78
MSSS00870А8
Mir Ave. (D), (traffic light)
GRP: 0.59 OTS: 61.18
MSBB04671А1
Third Ring Road, west outside, road to Kutuzovsky Ave. (D), (‘Kutuzovskaya’ metro station)
GRP: 0.62 OTS: 64.26
MSBB19706А3
Rublevskoe highway, even side, 150 meters after road from Kuruzovsky Ave.
GRP: 0.65 OTS: 66.79
MSBB01610А2
16-20 Leningradskoe highway (‘Metropolis’ mall)
GRP: 1.59 OTS: 163.10
MSSS00890А1
57 Ryazansky Ave., X with Lukhovitskaya St. (Digital), (traffic light)
GRP: 0.69 OTS: 71.16
MSBB18091А2
Third Ring Road, southwest outside, Leninsky Ave. - Varshavskoe highway GRP: 1,36 OTS: 140,27
MSSS00178А2
Third Ring Road, south outside, road from Vavilov St. (D), (‘Gagarinsky’ mall)
GRP: 0.70 OTS: 71,51
MSBB08301А4
Third Ring Road, south outside, road from Vavilov St. (D), (‘Gagarinsky’ mall)
GRP: 0.70 OTS: 71,51
MSBB08301А4
Third Ring Road, southwest inner side, 250 m. to Berezkovsky Bridge
GRP: 0,62 OTS: 63,82
MSBB19708А4
Third Ring Road, west inner side, 200 m to road to Berezkovskaya emb.
GRP: 0,57 OTS: 59,34
MSBB07663А5
Third Ring Road, west outside, road from Vorobyevskogo highway
GRP: 0,71 OTS: 72,80
MSBB07655А1
Third Ring Road, west inner side, 400 m to road on Kutuzovsky Ave.
GRP: 0,67 OTS: 68,55
MSBB18085А1
Third Ring Road, west outside, 250 m. after road from Kutuzovsky Ave.
GRP: 1.36 OTS: 140,23
MSSS00372А4
Third Ring Road, west inner side, 300 m. to X with Horoschevsky highway
GRP: 1,33 OTS: 136,37
MSSS00863А1
Third Ring Road, west outside, 50 m. after X with Horoschevsky highway GRP: 1,31 OTS: 135,39
MSSS00885А1
Third Ring Road, north, n-v? ‘Begovaya’ metro station
GRP: 0,74 OTS: 75,73
MSBB01764А1
Third Ring Road, 3s1 Begovaya St. GRP: 0.98 OTS: 100,48
MSBB15833А1
Third Ring Road, 14 Baschilovka N. St., the beginning of the house
GRP: 0.80 OTS: 82.23
MSBB04340А1
Third Ring Road, 14-17 Maslovka N. St., n-v?
GRP: 1,04 OTS: 107,13
MSBB15833А1
Third Ring Road, 5k1 Maslovka N. St., digital billboard, 250 m. after X with Butirskaya St.
GRP: 1,08OTS: 110,68
MSBB12969А53
ТThird Ring Road, northwest inner side, 3 Maslovka N. St., road to Butirskaya St.
GRP: 1,88 OTS: 194,26
MSSS00156Б1
Third Ring Road, 10-12 Sutschevsky Val St., 100 m. to X with Tikhvinskaya St.
GRP: 0,91 OTS: 93,69
MSBB00928А1
Third Ring Road, north outside, 23-13/1 Sutschevsky Val St., X with Dvintsev St.
GRP: 1,08 OTS: 111,13
MSBB19108А1
Third Ring Road, 25-23 Sutschevsky Val St., 150 m. to X with Dvitsev St.
GRP: 1,09 OTS: 112,36
MSBB08731А1
Third Ring Road, 66 Sutschevsky Val St., after road to Mir Ave.
GRP: 0,83 OTS: 85,58
MSBB06746А1
TTK, Suschevsky Val st. 75s5, n-v, r / p (Digital)
GRP: 1,19 OTS: 122,59
MSBB06822А1
92 n-v Mir Ave., р/о
GRP: 1,19 OTS: 122,01
MSBB19623А1
Third Ring Road, 75s5 Sutschevsky Val St., n-v, poster
GRP: 1,09 OTS: 112,36
MSBB08731А1
106 Mir Ave., 100 m. to X with Graphsky driveway
GRP: 0,72 OTS: 73,46
MSBB01160А1
Third Ring Road, north inner side, 80 m. to X with Sokolnitchesky Val St. GRP: 1,09 OTS: 112.02
MSSS00871А4
Third Ring Road, north outside, 750 m. to road to Mir Ave. (DS), ("Lexus", "Toyota" dealerships)
GRP: 1,11 OTS: 114,21
MSSS00137Б1
Coverage
90%
/ month
preliminary rating for 100 digital designs
Unique audience (in cars)
6,7
preliminary rating for 100 digital designs
million vehicles / month

Industry cases

Synaps Labs has completed more than 40 successful advertising campaigns since 2018. Among our clients were companies in the auto, telecommunications, developer and construction sectors, as well as malls, outlet centers and travel booking providers.

March 2020
Auto
July 2018
Retailer (Mall)
July 2019
Auto

Market experts share their thoughts on Synaps

Игорь Шмуйлов

Igor Shmuylov

Mindshare’s out-of-home advertising director

Based on the test campaign results, we can confidently say that the technology really works, and we hope that it will become available not only in Moscow, but also in other regions of the Russian Federation

Александр Васьков

Alexander Vaskov

director of media procurement at marketing agency Posterscope

The results of the Synaps technology test campaign were a pleasant surprise. One thing is to discuss an objective in theory, to offer and listen to arguments for and against, to express doubts. Another thing is to witness the technology in action. And here I thought nothing could surprise me anymore!

Mikhail Dmitriev

Out-of-home advertising placement expert

Theory backed by practice is a serious argument. Yesterday’s plans turned to results that you can witness with your own eyes. The experiment was certainly successful and confirmed the system's efficiency. This is a clear start of a new era for out-of-home advertising sales, measurement and assessment. Look, it works!

Marina Petrova

director at OMD AMS

Our joint project with Synaps clarifies many issues. We now understand that the message was delivered only to our target audience; we know it was delivered exactly as many times as required, and so on

Inna Krasnoshchekova

head of marketing department at Vnukovo Outlet Village

We have developed a technology that allows us to not only interact with our target audience, but also to track the real impact and the transformation of potential customers into active ones

Жан-Эммануэль де Витт

Jean-Emmanuel de Witt

Russ Outdoor, as a market leader, is proud to play the leading role in introducing and promoting innovations in the market. We are confident that our partnership with Synaps Labs is just the first step in a long innovations process that will follow

Вячеслав Ивакин

Vyacheslav Ivankin

ООН Data Project Leader

What the Synaps team is working on seems to me as one of the most transparent and reliable technological solutions on the OOH market. Its basic targeting mechanism has repeatedly proven its effectiveness, and its constant desire to go beyond the available data helps to maintain an active interest in out-of-home advertising among brands

Денис Кононов

Denis Kononov

Currently, in challenging market conditions, we are looking not only for new communication methods, but also for new opportunities in the existing media channels. Synaps' approach allows us to stand out among competitors and use our budget more effectively

Events

April 2020

The Skolkovo Innovation Center opens up great opportunities for IT startups. Synaps Labs plans to receive tax benefits and participate in a mini-grant program for..

November 2019

511 experts from 292 Internet advertising companies participated in the survey. According to the results of the voting, Synaps Labs was voted the leader in technology efficiency..

April 2019

As part of the expanded collaboration between Russ Outdoor and Synaps Labs, the number of cameras for measuring the DSS audience has increased from 13 to 25. This..

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